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For campaigns configured with the Role Registration Flow, Rallybound pushes the events listed below to Google Analytics.

Notes

  • All events related to Role Registration have the category ‘RoleReg’.
  • Events are not pushed to Google Analytics for registrants added via the Dashboard under the My Info tab at this time.

Account Creation

The first step of registration in Role Registration is account creation. This includes two steps:

  1. Enter an email address: When the user clicks the “Next” button, Rallybound pushes an event:

    • Action: ‘Account Creation’

    • Label: ‘Next’

  2. Enter name and create password: When the user clicks the “Register” button, Rallybound pushes an event:

    • Action: ‘Account Creation’

    • Label: ‘Register

Actual Registration Flow

The registration flow itself contains up to five steps. With each of these steps, Rallybound pushes an event. The Action for all five steps is ‘Step’. These are pushed when the user goes both forward and backward.

  1. For the Start page, where a user can select their role, Rallybound pushes an event:

    • Action: ‘Step’

    • Label: ‘Start - Select Your Role’

  2. For the “Details” step, where a user provides personal info, role details, and team info, Rallybound pushes an event:

    • Action: ‘Step’

    • Label: ‘Details - Your Information, Roles and Team’

  3. For the “Add” step, where a user can add additional registrants, Rallybound pushes an event:

    • Action: ‘Step’

    • Label: ‘Add - Register another member screen’

  4. For the “Add a donation” lightbox, where a user can add an additional donation, Rallybound pushes an event:

    • Action: ‘Step’

    • Label: ‘Donate - Self Donate modal’

  5. For Checkout, Rallybound pushes an event:

    • Action: ‘Step’

    • Label: ‘Confirm - Payment Screen’

Submit/Success

  1. Submit

    1. If there is a cost with the registration, Rallybound pushes an event:

      • Action: ‘Submit’

      • Label: ‘Registration with Payment’, Value: {{payment amount}}

    2. For registrations with no cost, Rallybound pushes an event:

      • Action: ‘Submit’

      • Label: ‘Free Registration’, Value: 0

  2. Success: On registration success, Rallybound pushes an event:

    • Action: ‘Success’

Additional Data

  • On step 1, when a user clicks the role they’d like, Rallybound pushes an event:

    • Action: ‘Role Option Clicked’

    • Label: ‘{{button label}}’

  • On step 2-3, each time a user toggles a role, Rallybound pushes an event:

    • Action: ‘Role Toggled {{on/off}}’

    • Label: ‘{{role name}}’

  • If the user adds a donation, Rallybound pushes an event:

    • Action: ‘Donate Self’,

    • Label: ‘Added Donation’

    • Value: {{donation amount}}

  • If the user does not add a donation, Rallybound pushes an event:

    • Action: ‘Donate Self’

    • Label: ‘Passed’

    • Value: 0

  • Pageviews are pushed to Google Analytics for each step as the URL dynamically updates. These are as follows:

    • '/start'

    • '/details'

    • '/add'

    • '/donate'

    • '/confirm'