How can we help?

With Rallybound's Google Analytics integration, organizations can relay valuable usage information from a Rallybound site to Google Analytics. This can help identify how users are using the site, and compare that to conversions. Rallybound's Google Analytics integration can relay:

  • Site analytics (traffic, behaviors, sources, devices, etc.)
  • Registration events, down to individual registration steps
  • Donation events

Event information is sent to Google Analytics as it occurs. This allows you to track user behaviors and conversion rates in real time, making this integration a powerful complement to Rallybound.

Some use cases:

  • Track the success rate of registrations to possibly inform a change in the process.
  • Track the success of marketing campaigns by analyzing traffic data.


To set up Google Analytics:

  1. Log into the Admin at
  2. Navigate to the entity (organization, group, or campaign) on which you'd like to configure this setting. Click here to learn more about inherited settings
  3. Select System > Integrations
  4. Enter your Google Analytics Tracking ID. See here on how to find your tracking ID.