Rallybound's sites employ what we call "Dictionary Entries" to increase the customize-ability of your campaign sites. These entries represent just about every piece of text on your site, and many of them are editable by administrators in the Admin. Dictionary Entries are generally available in the "Customize" sub-tab in various sections of the Admin (notably: Forms, Website, and Fundraising). Dictionary Entries are also built into the entity system and are therefore configurable on any entity level. Click here to learn more about inherited settings.
Some Dictionary Entries of note: