With our Google Analytics integration, you can relay valuable usage information from a RallyBound site to your Google Analytics account. This can help you identify how users are using the site, and compare that to conversions. Our Google Analytics integration can relay:
1. Site analytics (traffic, behaviors, sources, devices, etc.)
2. Registration events, down to individual registration steps
3. Donation events
Event information is sent to Google Analytics as it occurs. This allows you to track user behaviors and conversion rates in real time, making this integration a powerful complement to RallyBound.
Some use cases:
1. Track the success rate of registrations to possibly inform a change in the process.
2. Track the success of marketing campaigns by analyzing traffic data.
To set up Google Analytics, simply enter your Google Analytics Tracking ID into your campaign admin panel, under Settings > Integrations. See here on how to find your tracking ID.